Hiring a Roofing Marketing Agency: 5 Questions Worth Asking
Here’s the brutal truth: most businesses are absolutely terrible at evaluating marketing agencies. They focus on all the wrong things: fancy certifications, impressive-sounding tech stacks, and the inevitable “we’re powered by AI” claims that seem to be in everyone’s pitch deck these days. And you know what? I get it. The marketing agency landscape is […]
Top 7 Roofing PPC Mistakes Killing Your ROI (And How to Fix Them)
Let’s get straight to the point: PPC can either be your roofing business’s most powerful growth engine or its biggest money pit. I’ve audited dozens of roofing PPC accounts, and I’ll tell you this – it’s not always the mysterious, complex issues that kill performance. More often than not, it’s the fundamentals that get overlooked or […]