Metal Roofing Marketing: How to Sell a Premium Product Online
Selling a metal roof is not like selling an asphalt shingle job. The product is different, the buyer is different, and the conversation you need to have online is fundamentally different. Most roofing contractors know this in their gut but still run the same generic ads, the same forgettable website copy, and the same race-to-the-bottom […]
Storm Damage Roofing Marketing: How to Capture Leads After a Storm
A major hailstorm rolls through your market on a Tuesday afternoon. By Wednesday morning, your phone should be ringing off the hook. Whether it does or not has almost nothing to do with the storm itself. It has everything to do with what you did in the weeks and months before that storm arrived. That’s […]