What New Homeowners Actually Want From Your Home Insurance Marketing
Home insurance marketing has a timing problem. Not a messaging problem, not a budget problem, not a branding problem. A timing problem. The window where a new homeowner is actively, urgently looking for coverage is short. We’re talking days, sometimes hours. They’re closing on a house, the lender is breathing down their neck, and they […]
How Independent Agents Can Actually Win at Auto Insurance Marketing
If you’re an independent auto insurance agent or a regional carrier, you already know what you’re up against. GEICO spent over $1.5 billion on advertising in a single year. Progressive isn’t far behind. State Farm has a spokesperson so recognizable that most Americans could pick him out of a lineup. Auto insurance marketing at the […]