What Every Small Business Owner Actually Needs to Know About PPC Advertising
PPC advertising for small business owners gets oversold constantly. You’ve probably heard some version of the pitch: set up a Google Ads account, write a few ads, watch the leads roll in. It’s presented like a vending machine. Put money in, get customers out. The reality is messier, more interesting, and honestly more winnable than […]
Why Your Google Ads Conversion Tracking Is Probably Lying to You
If you’re running Google Ads and you’re not completely certain your google ads conversion tracking is set up correctly, there’s a decent chance you’re making decisions based on numbers that don’t mean what you think they mean. Not a little off. Potentially completely backwards. We’ve audited enough accounts to say that with some confidence, and […]