Performance Max Campaigns: Worth It for Contractors or Just Google’s Way of Taking the Wheel?
Google has been pushing performance max campaigns hard. And when Google pushes something hard, it’s worth asking whose interests are really being served. That’s not a cynical take, it’s just an honest one. When you start a new campaign today, PMax is often the default recommendation. Google’s reps love to bring it up. The pitch […]
How to Stop Wasting Google Ads Budget Every Time the Season Changes
If you’ve been running Google Ads for more than a year, you’ve probably noticed something uncomfortable: the same budget that drove great leads in October does almost nothing in January. Or maybe it’s the opposite. Maybe summer is your slow season and you’re hemorrhaging money on clicks that go nowhere. Either way, the problem isn’t […]