How to Run Google Ads For Multiple Locations Without Wasting Half Your Budget
Running google ads for multiple locations sounds like it should just be a scaling problem. You figured out what works in one market, so you copy it, expand the radius, and watch the leads multiply. That’s the theory. What actually happens is that your cost-per-click climbs, your quality scores start drifting down, and you get […]
What Your Google Ads Impression Share Is Really Telling You
If you’ve spent any time inside a Google Ads account, you’ve probably noticed a metric called impression share sitting somewhere in your campaign data. Maybe you’ve glanced at it and moved on. Maybe someone mentioned it in a meeting and you nodded along. Understanding what is a google ads impression share, and more importantly what […]