Local SEO for Contractors: How to Rank in the Google Map Pack
If you’ve ever searched for a plumber or roofer in your city and noticed those three businesses sitting at the top with a little map next to them, you’ve seen the Google Map Pack. And if your business isn’t one of those three, you already know how much that hurts. Local SEO for contractors is […]
How Google Ads Audience Targeting Actually Works for Home Service Companies
Most home service companies running Google Ads are targeting keywords and calling it a day. That’s not nothing — keywords still drive the bus — but if you’re not also thinking about who sees those ads, you’re leaving a significant chunk of your budget on the table. Learning to use Google Ads audience targeting for […]