What Are Local Citations and Why Do They Actually Affect Your Rankings
If you’ve spent any time reading about local SEO, you’ve probably run into the term “citations” at least a few times. Maybe someone told you to build more of them. Maybe a vendor pitched you a citation audit and you nodded along without being totally sure what you were agreeing to. So let’s just get […]
What Is Domain Authority and Does It Actually Matter for Contractors?
If you’ve ever talked to an SEO person for more than five minutes, you’ve probably heard the term “domain authority” thrown around like it’s the whole ballgame. And if you looked it up, you may have walked away more confused than when you started. So let’s talk about what is domain authority, what it actually […]