How to Track SEO Results Without Drowning in Data
If you want to know how to track SEO results, the first thing you need to hear is this: you are probably looking at too many numbers already. Not too few. Too many. Most business owners who come to us have Google Analytics open in one tab, Search Console in another, a ranking tool somewhere […]
What Most Home Service Companies Don’t Know About Schema Markup (And Why It’s Costing Them)
If you’ve spent any time reading about SEO for home service businesses, you’ve probably seen schema markup mentioned somewhere in a list of things you should be doing. It sits there between “optimize your meta descriptions” and “build more backlinks,” and most people skim past it because it sounds technical and abstract. That’s a mistake, […]