Is Voice Search SEO Actually Worth It for Local Businesses?
Every few years, something arrives that the marketing world declares will change everything. Voice search was supposed to be that thing. The predictions were loud: by 2020, half of all searches would be voice-based. Businesses scrambled. Agencies sold “voice search optimization” packages. And then… it got quiet. So if you’re a local business owner wondering […]
Content Marketing for Home Service Companies: Does Blogging Work?
Every year, some variation of this question comes across our desk. A roofer in the suburbs, an HVAC company that’s been around for thirty years, a plumber who just redesigned his website — they all want to know if content marketing for home service companies is worth the time and money, or if it’s mostly […]