No one can be good at everything. We aren’t, either.
Our focus is simple: to build a reliable customer pipeline for your business to grow on the most important marketing channels, built on a backbone of quality data.
“Google it”. In today’s world, your business can’t grow if people can’t find you on Google. That’s why Search Marketing is an essential component of lead generation for the vast majority of businesses – and the beating heart of what we do. You’ll be driving a higher volume of qualified leads on Google (& Bing!) before you know it.
The secret’s out: with its pay-per-lead pricing model, Google Guaranteed is as close to a no-risk marketing play as it gets. Our team is on the phone with Google Local Service Ads on a daily basis and can provide you the strategic guidance necessary to maximize your results on the lowest cost-per-lead platform on the market.
If you can’t measure it, what’s the point? Data should drive everything your digital marketing strategy does, and it’s a non-negotiable part of our approach. From rigorous GA4 and GTM implementations to custom CRM integrations, you’ll finally have the access to tangible insights that drive smarter decision making and peace of mind about your ROI.
If a social post gets published and no one sees it, did it even happen? And yet, companies spend thousands of dollars on social media strategies that drive zero business outcomes. With a blend of engaging content, paid social, and organic social, we help turn the algorithms back in your favor so that you can build connections that matter.
Spending money on digital marketing should feel good. But for so many roofing companies, marketing agencies feel like a necessary evil. Over-promising and a lack of transparency erode trust between roofers and their marketing partners and fail to deliver results.
We’ve helped the nation’s leading roofing contractors supercharge their marketing through transparent, measurable lead gen campaigns. Our strategies deliver reliable, high-quality leads at a cost that protects your margins, enabling you to grow with confidence.
“Highly recommend! Since I’ve started with Lost & Found we have had more leads than we have ever had!
It has been much more affordable and the reporting we get helps us understand how things are working. Best marketing company I’ve worked with by far!”
Bryce | Owner, Chiropractor
“Craig has been incredibly helpful setting up our Google Ads account and improving our SEO performance, driving more leads to our door. He gives thoughtful guidance based on experience and data, and he’s responsive to our questions. We’ve been very happy with his services”
John | Marketing Director
“It was nice to work with a company that provided regular, consistent reporting and benchmarking. While I was the contact person for our partnership, I received a professional level of transparent communication, showing that Lost & Found truly cares about the companies they work with.”
Katelyn | Marketing Director
We get it, the proof is in the pudding. So take a look at what we’re made of with these case studies of previous work.
It’s one of the most disconcerting truths in marketing: Google Ads is an incredible platform, and yet their customer support know absolutely nothing and give the word’s worst advice.
When the Google support team got ahold of this roofing contractor in northern Ohio, it meant tens of thousands of spend wasted on Demand Gen and Performance Max campaigns, while bottom-funnel Search campaigns were hamstrung by broken conversion tracking. In just 30 days, we slashed their budget in half, consolidated their campaigns, fixed a broken CallRail setup, and got qualified leads raining down like an Ohio summer storm.
Here’s a rule of thumb – if you see CPCs below $10 in roofing, you’re getting crap traffic. This Northing Virginia roofing company’s CPCs were under $1. They were also reporting lots of calls from foreign-language speakers looking for work –but their agency wouldn’t listen and kept talking about all the “conversions”. Guess what? We won’t bore you with the details, but 95% of the budget was being wasted on the Google Search Partners network, and most of it wasn’t even originating in the United States. Just a horror show. 45 days later, things couldn’t be more different. Several hundred leads per month with a cost-per-lead of around $200 and a qualified lead % of approximately 67%.
It’s amazing how many roofing marketing agencies rely solely on what Google Ads shows them to understand their campaign performance. When we took on this roofing contractor in Minneapolis-St. Paul, we did an audit of the leads their previous marketing agency drove in the last 60 days. The results? Only 25% of the leads were qualified. We jumped in with our tried-and-true PPC process, and after just 45 days we improved cost-per-qualified lead by 70%. For this roofing company, improving lead quality was the difference between sustainable growth and throwing money away.
It’s one of the most disconcerting truths in marketing: Google Ads is an incredible platform, and yet their customer support know absolutely nothing and give the word’s worst advice.
When the Google support team got ahold of this roofing contractor in northern Ohio, it meant tens of thousands of spend wasted on Demand Gen and Performance Max campaigns, while bottom-funnel Search campaigns were hamstrung by broken conversion tracking. In just 30 days, we slashed their budget in half, consolidated their campaigns, fixed a broken CallRail setup, and got qualified leads raining down like an Ohio summer storm.
It’s one of the most disconcerting truths in marketing: Google Ads is an incredible platform, and yet their customer support know absolutely nothing and give the word’s worst advice.
When the Google support team got ahold of this roofing contractor in northern Ohio, it meant tens of thousands of spend wasted on Demand Gen and Performance Max campaigns, while bottom-funnel Search campaigns were hamstrung by broken conversion tracking. In just 30 days, we slashed their budget in half, consolidated their campaigns, fixed a broken CallRail setup, and got qualified leads raining down like an Ohio summer storm.
It’s one of the most disconcerting truths in marketing: Google Ads is an incredible platform, and yet their customer support know absolutely nothing and give the word’s worst advice.
When the Google support team got ahold of this roofing contractor in northern Ohio, it meant tens of thousands of spend wasted on Demand Gen and Performance Max campaigns, while bottom-funnel Search campaigns were hamstrung by broken conversion tracking. In just 30 days, we slashed their budget in half, consolidated their campaigns, fixed a broken CallRail setup, and got qualified leads raining down like an Ohio summer storm.
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This isn’t our first time working with a company like yours, so yet us answer your burning questions!
Your marketing strategy needs to be customized to your business and market. In most cases, our team can help you forecast an effective spend prior to launching campaigns, though in some cases (particularly in small markets), we recommend a 30-60 day market test to rightsize your budget. In general, roofers should expect to spend a minimum of $5,000 per month to be effective.
We work on a simple percent of ad spend pricing model, with no additional set-up fees or retainers. While there are other pricing models out there, we love the simplicity and transparency of our approach. When you win, we win.
This varies by channel. When we launch a Google PPC lead gen campaign, our ramp-up period is typically 30-45 days, with the campaign highly optimized within 8-10 weeks from launch. Google Guaranteed / Local Service Ads can ramp faster, depending on how well you fare in the LSA auction.
We want to hear from you! Fill out our contact form and we’ll be in touch to set up a free, no-obligation consult to get to know each other.
