What Home Service Businesses Actually Get Wrong About SEO Blog Posts
Most contractors and home service businesses already know they should be blogging. They’ve heard it enough times from enough people. The problem isn’t awareness. The problem is that when they finally sit down to figure out how to write SEO-friendly blog posts, the advice they find is written for marketing managers at software companies, not […]
Why Your Contractor Website’s Internal Linking Strategy Is Quietly Hurting Your SEO
Most contractors think about SEO in terms of the stuff that’s visible: keywords on a page, a Google Business Profile, maybe some backlinks if their agency has been nudging them about it. What rarely comes up in those conversations is internal linking strategy, which is a shame, because it’s one of the highest-leverage things you […]
Traffic Dropped and Leads Dried Out? Here’s How To Recover From A Google Algorithm Update
If you’ve been trying to figure out how to recover from a Google algorithm update, you’re probably in one of two places right now. Either your rankings dropped last week and you’re in full panic mode, or this happened a few months ago and you’ve been quietly hoping things would “bounce back” on their own. […]
The Hidden Reason Your Local SEO Isn’t Working: NAP Consistency
Most business owners who come to us frustrated with their local search performance have already tried the obvious stuff. They’ve updated their Google Business Profile. They’ve added photos. They’ve asked customers for reviews. The rankings still haven’t moved, or they move a little and then stall. What they haven’t looked at, almost ever, is NAP […]
Why Most Service-Area Pages Never Rank (And How to Fix Yours)
There’s a version of this that every local business eventually tries. You serve ten towns, so you build ten pages. You take your main services page, swap out “Minneapolis” for “Eagan,” change a sentence or two, and hit publish. It feels productive. It looks like local SEO. And almost none of those pages will ever […]
What Every Home Service Business Needs to Know About Google Algorithm Updates
Your phone was ringing every week. You were ranking on the first page for the searches that matter. Then, quietly, something shifted. The calls slowed down. Your rankings dropped a spot or two. Nothing catastrophic, but enough to notice. If that story sounds familiar, there’s a good chance a google algorithm update had something to […]
How to Optimize for ‘Near Me’ Searches
If someone in your city is searching for exactly what you offer right now, they’re probably typing something like “electrician near me” or “urgent care near me” or “best pizza near me.” They’re not browsing. They’re not comparing options for next Tuesday. They want something, and they want it close. Google knows this, which is […]
Why Mobile SEO Is the Difference Between Getting Called and Getting Skipped
Picture the moment. Someone’s standing outside their house, staring up at a section of soffit that’s clearly rotting, or looking at a furnace that stopped working on the coldest night of the year. They pull out their phone and type something like “roofer near me” or “furnace repair Duluth.” What happens next, in those first […]
Is Voice Search SEO Actually Worth It for Local Businesses?
Every few years, something arrives that the marketing world declares will change everything. Voice search was supposed to be that thing. The predictions were loud: by 2020, half of all searches would be voice-based. Businesses scrambled. Agencies sold “voice search optimization” packages. And then… it got quiet. So if you’re a local business owner wondering […]
Content Marketing for Home Service Companies: Does Blogging Work?
Every year, some variation of this question comes across our desk. A roofer in the suburbs, an HVAC company that’s been around for thirty years, a plumber who just redesigned his website — they all want to know if content marketing for home service companies is worth the time and money, or if it’s mostly […]