How to Track SEO Results Without Drowning in Data
If you want to know how to track SEO results, the first thing you need to hear is this: you are probably looking at too many numbers already. Not too few. Too many. Most business owners who come to us have Google Analytics open in one tab, Search Console in another, a ranking tool somewhere […]
What Most Home Service Companies Don’t Know About Schema Markup (And Why It’s Costing Them)
If you’ve spent any time reading about SEO for home service businesses, you’ve probably seen schema markup mentioned somewhere in a list of things you should be doing. It sits there between “optimize your meta descriptions” and “build more backlinks,” and most people skim past it because it sounds technical and abstract. That’s a mistake, […]
The Basics of Technical SEO for Small Business Websites
Most small business owners hear “technical SEO” and immediately picture a developer in a dark room running commands they don’t understand. Which is part of why technical SEO for small business websites gets ignored for so long. It sounds like it belongs to someone else, some bigger company with an IT department and a dedicated […]
What Local Businesses Actually Get Wrong About Link Building
Most of the advice you’ll find about link building for local businesses was written for companies trying to rank nationally, and it shows. It assumes you have a content team, a PR budget, and six months to wait around for someone to notice your guest post. If you run a plumbing company in Duluth or […]
What Are Local Citations and Why Do They Actually Affect Your Rankings
If you’ve spent any time reading about local SEO, you’ve probably run into the term “citations” at least a few times. Maybe someone told you to build more of them. Maybe a vendor pitched you a citation audit and you nodded along without being totally sure what you were agreeing to. So let’s just get […]
What Is Domain Authority and Does It Actually Matter for Contractors?
If you’ve ever talked to an SEO person for more than five minutes, you’ve probably heard the term “domain authority” thrown around like it’s the whole ballgame. And if you looked it up, you may have walked away more confused than when you started. So let’s talk about what is domain authority, what it actually […]
Keyword Research for Contractors: How to Find Keywords That Convert
Most contractors we talk to have the same assumption: if you rank for your trade plus your city, you’re set. “Plumber in Minneapolis.” “Roofer in Duluth.” Done. Keyword research for contractors, in their minds, is basically just picking that phrase and pointing Google at it. And we get it. That logic isn’t crazy. But it’s […]
Here’s What Every Contractor Website’s On-Page SEO Checklist Should Look Like
Most contractor websites are not terrible. That is almost the whole problem. They load, they have a phone number somewhere, they list the services, and they sit there quietly while a competitor with a marginally better on-page SEO checklist captures every lead in the zip code. The gap between a site that ranks and one […]
How Long Does SEO Take? What Contractors Should Expect
Every contractor we talk to eventually asks the same thing. Not always in the same words, but the question is always there underneath the conversation: how long does SEO take before it actually does something? Before a phone call comes in that you can trace back to it? Before you feel like the money made […]
What Is SEO? A Plain-English Guide for Home Service Business Owners
If someone has thrown the phrase “you need SEO” at you and walked away without explaining what that actually means, you’re not alone. Most home service business owners we talk to have heard the term a hundred times and still aren’t sure what is SEO in any practical sense. Not the Wikipedia version. The version […]