Why Call-Only Ads Are the Most Underused Tool in Service Business Advertising
If your business lives and dies by the phone, you’ve probably spent a lot of time and money trying to get people to your website, hoping they’ll eventually find the number, click it, and call. That’s a lot of hoping. Call-only ads exist to cut the whole middle part out, and a surprising number of […]
Google Ads Remarketing for Home Services: Is It Actually Worth Your Budget?
Most home service businesses think of Google Ads as a one-shot deal. Someone searches, they see your ad, they either call or they don’t. End of story. But Google Ads remarketing for home services doesn’t work like that, and ignoring it might be costing you more than you realize. Remarketing is the part of paid […]
Performance Max Campaigns: Worth It for Contractors or Just Google’s Way of Taking the Wheel?
Google has been pushing performance max campaigns hard. And when Google pushes something hard, it’s worth asking whose interests are really being served. That’s not a cynical take, it’s just an honest one. When you start a new campaign today, PMax is often the default recommendation. Google’s reps love to bring it up. The pitch […]
How to Stop Wasting Google Ads Budget Every Time the Season Changes
If you’ve been running Google Ads for more than a year, you’ve probably noticed something uncomfortable: the same budget that drove great leads in October does almost nothing in January. Or maybe it’s the opposite. Maybe summer is your slow season and you’re hemorrhaging money on clicks that go nowhere. Either way, the problem isn’t […]
How to Audit Your Own Google Ads Account in 30 Minutes
Most business owners who run Google Ads have a vague sense that something isn’t working right. The clicks are there. The spend is happening. But the phone isn’t ringing the way it should. If you want to know how to audit your own Google Ads account without hiring someone to do it, you don’t need […]
Why Your Google Ads Landing Page Is Losing You Customers
Most service businesses spend a lot of time worrying about their Google Ads. The keywords, the bids, the ad copy. All of that matters. But if you want to understand the google ads landing page best practices for service businesses, the real place to start is the moment after someone clicks. Because that’s where most […]
The Google Ads Extensions Most Home Service Companies Are Leaving Out
If you’ve been running Google ads for any length of time, you’ve probably heard that google ads extensions are worth using. Maybe someone mentioned them in passing, or you saw the option in your dashboard and clicked away because you had bigger fires to put out. That’s fair. But the gap between running ads without […]
Smart Campaigns vs Standard Campaigns: What Google Isn’t Telling You
If you’ve poked around Google Ads recently, you’ve probably noticed how hard Google pushes you toward their automated options. The smart campaigns vs standard campaigns question comes up almost immediately when you’re setting up a new account, and the way Google frames it, the answer feels obvious. Smart campaigns are for busy business owners who […]
Google Ads Bidding Strategies Explained for People Who Aren’t PPC Experts
If you’ve ever opened a Google Ads account and stared at the bidding options wondering which one you’re supposed to pick, you’re not alone. Google ads bidding strategies are one of those things that sound like they should be simple, “you bid on a keyword, someone searches, your ad shows up,” but in practice they’ve […]
What Separates Google Ads Copy That Gets Clicks From the Stuff Nobody Touches
Most Google Ads copy is invisible. Not broken, not offensive — just completely invisible. The person searching sees it, their brain processes the words, and then they click on something else without ever knowing why. If you want to write Google Ads copy that gets clicks, you have to understand something uncomfortable first: most advertisers […]