How to Get More 5-Star Reviews for Your Contracting Business
Most contractors who want to get more 5-star reviews for their contracting business think the problem is that their customers aren’t leaving them. That’s rarely the issue. The real problem is almost always simpler and a little more uncomfortable: you’re not asking, or you’re asking in a way that makes it easy to say nothing. […]
What Most Contractors Get Completely Wrong About Google My Business
If you’re a contractor trying to grow your local business, google my business optimization is probably somewhere on your to-do list. Maybe it’s been on that list for six months. Maybe someone told you to “just claim your profile” and you figured that counted. It doesn’t. Claiming the profile is roughly equivalent to buying a […]
Local SEO for Contractors: How to Rank in the Google Map Pack
If you’ve ever searched for a plumber or roofer in your city and noticed those three businesses sitting at the top with a little map next to them, you’ve seen the Google Map Pack. And if your business isn’t one of those three, you already know how much that hurts. Local SEO for contractors is […]
How Google Ads Audience Targeting Actually Works for Home Service Companies
Most home service companies running Google Ads are targeting keywords and calling it a day. That’s not nothing — keywords still drive the bus — but if you’re not also thinking about who sees those ads, you’re leaving a significant chunk of your budget on the table. Learning to use Google Ads audience targeting for […]
How to Run Google Ads For Multiple Locations Without Wasting Half Your Budget
Running google ads for multiple locations sounds like it should just be a scaling problem. You figured out what works in one market, so you copy it, expand the radius, and watch the leads multiply. That’s the theory. What actually happens is that your cost-per-click climbs, your quality scores start drifting down, and you get […]
What Your Google Ads Impression Share Is Really Telling You
If you’ve spent any time inside a Google Ads account, you’ve probably noticed a metric called impression share sitting somewhere in your campaign data. Maybe you’ve glanced at it and moved on. Maybe someone mentioned it in a meeting and you nodded along. Understanding what is a google ads impression share, and more importantly what […]
What Nobody Tells You About Google Ads Match Types
If you’ve spent any time inside Google Ads, you’ve probably run into the match type question. Broad, phrase, exact. Three options, a dropdown menu, and a whole lot of confusion about which one to pick and when. Getting google ads match types explained properly is something a surprising number of advertisers never actually get, even […]
How to Lower Your Cost Per Click Without Touching Your Budget
If you’ve ever stared at your Google Ads dashboard wondering why your clicks cost what they do, you’re not alone. Every business running paid search eventually hits the same wall: the budget feels reasonable, the campaign looks fine on the surface, but the cost per click keeps creeping up and the leads don’t seem to […]
What Google Ads CTR Benchmarks by Industry Actually Tell You (And What They Don’t)
If you’ve ever stared at your Google Ads dashboard and wondered whether a 3% click-through rate is something to celebrate or something to explain to your boss, you’re not alone. The number sits there, doing nothing, telling you nothing useful on its own. Context is everything, and that’s exactly what google ads ctr benchmarks by […]
What Is CTR and Why Should Business Owners Actually Care About It
If you’ve ever sat across from a marketing agency while someone pointed at a bar chart and said “your CTR is up this month,” you probably nodded and said something like “great.” Then you went home and quietly wondered what that actually meant for your business. You’re not alone in that. Most agencies throw the […]